What have i learn in this semester.( Soo Tak, 126618)

In the class, i learned many things. Advertising is much complicated than i imagine.
The first things i learn is how a advertising firm operate, start from the top management of CEO who conduct meeting to know what is the process of the work, follow by the account planner than responsible for contact and get as much information he can from the client.
Next is the strategic planner that will get the information from account planner, and understand what is the motif and need of the client. After that the strategic planner will do some research before start to develop strategic for client, The strategic planner needed to segment the audience according to demographic, benefit, usage-rate and many more so that will more easy to focus and attract the audience to buy. After that will decide the concept of the advertisment.
 Followed by the media planner to choose what media to put out the advertisment, there have many media that can be chosen such as printed advertisment that consist of newspaper, magazine, flyers, browser and poster; radio that needed to broadcast how many time a week, tv channel that needed to decide on what time to broadcast and how long the advertisment and also internet that consist of WWW. website, local website, pop up advertisment which is divided to free or pay advertisment. After the media planner decide to use printed media such as flyers and newspaper, he also need to choose to directly put the advertisment on the newspaper or insert advertisment by putting flyer in to the newspaper. Media planner also need to calculate the cost for the media been chosen.
The next part is the creative planner needed to come out with idea how to use the strategies given by strategic planner and media chosen by media planner to bring out the massage of the client want. The creative planner will design how the flyers will look like and will past to the copy writer to think what to write in the flyers that will attract the audience attention.
Lastly was the presentation team will present the advertisment been produced by the firm toward client.
Above was the short summary that i had learn from the SCCT3153 class, and i had a new definition toward electronic advertising. I was very happy because can gain so much new knowledge from this class and gain deeper understanding toward electronic advertising.

Review of e-advertising

                    Review of electronic advertisement 's class

After i have spent 14 weeks taking e-advertising, i have learned some new skills in the class.First and foremost , i feel awesome that i can dealing with customers in the real advertising field. I think my lecturer ,Pn Nurin have exposure us to the reality life while doing preparing an advertisement from all the marketing class that i have attended.It really challenging my patience and my ability to done well in my advertising for showing to our client. Thus , it is an opportunity to enhance our skills before we steps out from University. In e-advertising class , i learn a lot of knowledge about media, communication skills, and doing blog. Here , it helps me to upgrade my skills in communication and let me to recognize what is actual advertising company.On the process doing our assignment , i and my group members have brainstorming the idea for create the good advertisement.It lead us how to cooperate and pay full commitment with each others. lat but not least , i really need say thanks to Pn Nurin and my group members because of your all, my brain become grow up and have a lot of creativity knowledge for doing advertisement.Although there is limited time for us to learn all the stuffs in one semester,but i learn a lot of knowledge about doing advertising.I hope everyone are capable to do creativity advertisement even though we just have a very short section in this class.

Sam lek cheong,126622

Review of e-advertising

                    Review of electronic advertisement 's class

After i have spent 14 weeks taking e-advertising, i have learned some new skills in the class.First and foremost , i feel awesome that i can dealing with customers in the real advertising field. I think my lecturer ,Pn Nurin have exposure us to the reality life while doing preparing an advertisement from all the marketing class that i have attended.It really challenging my patience and my ability to done well in my advertising for showing to our client. Thus , it is an opportunity to enhance our skills before we steps out from University. In e-advertising class , i learn a lot of knowledge about media, communication skills, and doing blog. Here , it helps me to upgrade my skills in communication and let me to recognize what is actual advertising company.On the process doing our assignment , i and my group members have brainstorming the idea for create the good advertisement.It lead us how to cooperate and pay full commitment with each others. lat but not least , i really need say thanks to Pn Nurin and my group members because of your all, my brain become grow up and have a lot of creativity knowledge for doing advertisement.Although there is limited time for us to learn all the stuffs in one semester,but i learn a lot of knowledge about doing advertising.I hope everyone are capable to do creativity advertisement even though we just have a very short section in this class.

Sam lek cheong,126622

VISUAL ADS

Perceptual map of Laptop

Head&shoulders (Lek Cheong,126622)

  
 Head & shoulders shampoo is one of the effective ways to help eliminate dandruff symptoms, including a tight, itchy scalp with regular use.However, h&s doesn’t feel, or smell, like what you might expect from an anti-dandruff shampoo. Instead of a medicated aroma, there are fresh, zingy scents and the rich formula leaves hair feeling soft and manageable. head & shoulders is gentle enough for daily use – even on hair that’s colored – leaving hair fresh and deeply cleansed and your scalp nourished and healthy.

The anti- dandruff shampoos are complemented by a range of conditioners that are rich in intensive moisturisers. And there are enough products to choose from for various hair types, every kind of hair, from fine to frizzy, damaged to limp.

After use  head & shoulder shampoo, i feel comfortable .It help me to solve my hair problem within 1 month .It make me increase confident while communicating with friends .I start to use it while i still studying secondary school.Everyday i will use it to wash my hair , it help to eliminate dandruff and tick.

While i studying form 3 , my hair start have tick .  I am so shy while go playing with my friends in the football field .As i still remember , got one person come to challenge me to play the football .That person cal "Ah Beng", he is very tall ad have good body shape .I will hate him because he always like to call me as "Si Gemuk kutu". He always lose in the football match cox his leg are too short but his body is very long .After he losing in the football match , he come to bully me and call me as 'si Gemuk Kutu" .He embrassed me in front of our school pretty girls .

These pretty girls keep laugh me "Si Gemuk Kutu" ,beside that i just keep crying and crying .Although he betrayed me in front of them , keep saying me is "Si Gemuk Kutu" . I am crying not because don't how to protect myself .It is because my hair have tick .It cannot cure although i keep go meet the doctor . 

"I am surprise", suddenly got one girl come out and shout loudly in front me .While she shout loudly ,"Ah Beng" and other girls are shocked .Previously tat girl is shy and seldom communcating with other people .She called as"Ah mui mui" ,she are quite beautifull and look radiance."Ah mui mui" slap her hand toward "Ah beng " 's face .She creaming out " Stop it ah beng ,please shout out"

Ah mui mui sudden take out head & shoulder shampoo from her bag .She tel me the benefits about head& shoulder .After that i keep use it, it really help to cure my hair problem . It is unforgettable incident in my life , tat way i start to wash my hair on everday .To make it feel refreshing and it help me to build trust while communicating with friends . 

Cermin mata ( soo tak,126618)

                            Cermin mata adalah barang yang saya perlu gunakan pada setiap hari.
                       Salah satu sebab adalah mencegah rabun mata saya terus bertambah buruk,
                 tetapi sebab yang paling penting adalah untuk mencegah diri dari memalukan sendiri.

Saya masih ingat lagi perkara malu yang dilakukan oleh saya akibat tidak memakai cermin mata.
  Perkara itu berlaku pada 5 tahun lalu..................
          
                Saya telah ajak kawan untuk pergi makan KFC pada pukul 2 pm. Kami akan berkumpul di depan supermarket Billion kerana ingin beli barang dahulu sebelum pergi makan. Kami takut KFC akan penuh maka saya telah pergi ke sana untuk tempah meja dulu. Selepas mereka siap membeli belah, mereka pun datang ke KFC untuk cari saya. Dari jauh saya telah nampak mereka datang, pada masa inilah saya terfikir untuk menakutkan mereka. ( ^.^ ) ( hihi kerana masa itu masih bersikap kedudak-budakan)
        
                Apabila mereka sampai ke pintu KFC, saya dengan mengejutnya lompat keluar di depan mereka tetapi................( prekara yang malu telah mula berlaku ) ( #.# )"  Apa yang berlaku???? Semasa saya lompat keluar, barulah saya perasan rupa-rupanya mereka bukan kawan saya. ( ini bukan perkara yang paling malu lagi) (  ! . !  ) 
                Selepas tahu mereka bukan kawan saya, saya sendiri juga terkejut dan telah berundur dua langkah ke belakang .( haha.. sudah mahu sampai ke cerita kemuncak )  Semasa saya berundur, saya dengan tidak sengaja telah jatuh ke dalam longkang di depan KFC.( Depan KFC hanya ada satu lorong yang sempit dan tepi lorong ada satu longkang )
               Pada masa saya jatuh ke dalam longkang, kawan saya telah sampai di depan KFC. Mereka telah nampak keseluruhan kejadian yang berlaku.....( Malunya saya.......) ( @,@ )" Semua orang yang disekeliling juga menmandang ke arah saya, kawan saya pun tolong saya untuk naik dari longkang sambil ketawa. Nasib baik longkang itu adalah kering dan saya tidak alami sebarang cedera, selepas makan di KFC kami pun balik ke rumah.
              Semenjak dari hari itu, saya telah mula memakai cermin mata pada setiap hari supaya tidak akan berlakunya perkara yang memalukan lagi.....